June 1983, the first Sportshouse branch opened along Gilmore Avenue, paving the way to a new shopping habit for athletes and sports enthusiasts. Sportshouse dared to change the shopping habit for sports equipment and accessories from the traditional specialty sports shop and typical music stores selling sporting goods to a one-stop shopping experience.
The brain behind this pioneering retail experience, Mr. Mars C. Chua, President & CEO, conceived a sports outlet where the things you need in "All the games you play" can be found conveniently under one roof.
A year later, the first branch inside the mall was opened at SM North EDSA. To bring life to sports and sports to people's lives, Sportshouse expanded its operations to Visayas and Mindanao with the first branch in Cebu in 1994. Since then, sporting goods shopping itinerary has never been so convenient.
Quality, affordability, value, wide assortment & excellent customer service fueled the growth of Sportshouse, making it a usual sight in practically all major malls in the country. Sports house innovation and niche marketing approach saw the sales ringing at the cash registers. New and exciting products are found throughout the year.
Sports house is continuously innovating its approach in providing customers' needs and excellent value on sporting goods in all the games they play. This is what the customers expect each time they visit Sportshouse. After all, leisure, health, and fitness will always be the consumer"s prime goals, and Sportshouse will strive to meet these demands amidst all challenges.